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Product Marketing Specialist
Location:
Westborough, MA
Description:
Working Location:MASSACHUSETTS, WESTBOROUGH Workplace Flexibility:Hybrid Are you looking for a company that cares about people's lives and health, including yours? Let's inspire healthier lives, together. Olympus, a leading medical technology company, has focused on making people's lives better for over 100 years. Our Purpose is to make people's lives healthier, safer, and more fulfilling. Our Core Values are reflected in all we do: Integrity : Empathy : Agility : Unity : Long:Term View We deliver on our purpose and our core values by staying True to Life. Job Description The Product Marketing Specialist, Urology will report directly to the Director of Marketing (Stone Devices and Lithotripsy). This role will be responsible for all aspects of the product life cycle including: upstream input to new product development, new product launch and managing the post launch business. As part of the marketing team, the Product Marketing Specialist will participate in the development of annual and strategic marketing and business plans, develop and execute marketing and sales programs to achieve revenue and income targets, and interface with customers, sales representatives, and in:house stakeholders in support of the business. Job Duties:Participate in the development of long and short:term marketing strategies and plans to increase revenue, maximize profit and grow/maintain market share.:Manage the Urology Stone portfolio including Access Sheaths, Guidewires, Balloons, Retrieval devices, Stents and the ShockPulse Dual Action Lithotripsy device.:Support the development of annual and long:term corporate strategic plans. :Provide input to R and D during product review meetings, share customer needs and market trends, provide feedback on new product prototypes and create product forecasts. :Create the value proposition positioning statement, key messages and sales representative talk tracks for products they support.:Create sales collateral including product brochures, technical reports, advertising, videos, case reports, clinical papers, and sales training materials.:Responsible for new product launches and maintenance of their existing product portfolio. :Develop the launch strategy and lead the internal launch team to ensure successful product launch is on schedule and within budget.:Track and evaluate product performance and sales results post launch including: Product performance and customer feedback through field visits and cadence calls.:Evaluate product positioning and messaging for revisions and updates.:Share best:selling practices with sales organization and R and D.:Monitor and evaluate competitive response to new product introduction and existing products.:Manage key HCP (healthcare professional) relationships in compliance with Olympus code of ethics and compliance guidelines.:Act as the product and procedure expert to drive large account conversions.:Organize and lead sessions during the National Sales Meeting to ensure the field sales organization is fully trained on the product and prepared to execute product level strategies.:Organize and prepare for critical Urology tradeshows to highlight Olympus products including AUA and regional shows as requested.:Meet with HCPs to understand trends and obtain product feedback:Assess competitor activities and how to position Olympus for success. Perform other related duties as assigned. Job Requirements Required: : BA/BS in Marketing or related field is required.: Ability to interact with field personnel management and customers.: Individual must possess a high degree of self:reliance, initiative, and creativity.: Ability to interpret trends and data translating the information into actions and improvements.: Must be willing to travel (domestic and international) as required (generally 15:25).: Work flexible hours as required
Posted:
May 15 on Tip Top Job
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More About this Listing: Product Marketing Specialist
Product Marketing Specialist is a Advertising & Marketing Marketing Specialist Job located in Westborough MA. Find other listings like Product Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Product Marketing Specialist is a Advertising & Marketing Marketing Specialist Job located in Westborough MA. Find other listings like Product Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.